Keyword research is an essential component of any successful SEO strategy. By identifying the right keywords and phrases, you can optimize your website’s content and increase its visibility on search engines like Google. 

However, conducting keyword research can be time-consuming and challenging, especially if you don’t have the right tools. In this article, we will provide a comprehensive overview of the top keyword research tools available in the market. 

We will also discuss tips on selecting the best keywords for your business and common errors during keyword research and how to avoid them.

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#1 Google Keyword Planner

Google Keyword Planner is one of the most widely used keyword research tools. It’s free, easy to use, and provides a wealth of information on keyword volume, competition, and trends. 

You can use the tool to identify new keywords, see how they perform over time, and get ideas for ad groups and campaigns. Additionally, Google Keyword Planner provides insights into the search volume and forecast data, which can help you make informed decisions about which keywords to target.

Pros:

• Provides valuable insights into keyword performance and search volume.
• Helps identify new keyword ideas and opportunities.
• Allows users to create new ad groups and campaigns directly from the tool.
• Provides historical data for keyword performance and search volume.

Cons:

• Requires a Google Ads account to access the tool.
• Can be overwhelming for beginners.
• Data can be limited for low-volume keywords.
• Some features are only available for paid Google Ads accounts.

Complete Features:

• Keyword research: Users can find new keyword ideas, get historical statistics, and see how a list of keywords might perform.
• Search volume and forecasting: Users can see how often keywords are searched and how their search volume changes over time.
• Keyword performance: Users can see how keywords perform in terms of clicks, impressions, and conversions.
• Competition analysis: Users can see how competitive ad placement is for specific keywords.
• Ad group and campaign creation: Users can create new ad groups and campaigns directly from the tool.

Pricing:

Google Keyword Planner is free to use, but you need to create a Google Ads account to access it.

How to use the tool:

• Log in to your Google Ads account and go to the “Tools & Settings” section.
• Click on “Keyword Planner” under the “Planning” category.
• Enter a keyword or website URL to generate keyword ideas.
• Review the keyword suggestions, and select the most relevant keywords for your business.

Overall, Google Keyword Planner is a powerful and widely-used keyword research tool that offers valuable insights into keyword volume, competition, and relevance. Its user-friendly interface and integration with other Google tools make it a great choice for businesses of all sizes looking to improve their search engine optimization strategy. While there are some limitations to the tool, such as limited historical data and the inability to provide exact search volume, it remains an essential tool for keyword research.

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#2 SEMrush Keyword Magic Tool

SEMrush Keyword Magic Tool is one of the most trusted and popular all-in-one SEO tools among SEO experts. It is loaded with a robust keyword research tool, called the Keyword Magic Tool. It helps businesses to uncover new keyword opportunities, assess keyword difficulty, and analyze competitors’ keywords. 

Let’s check its pros and cons very quickly.

Pros:

• The tool provides a vast database of keywords and related search terms.
• The keyword analysis feature gives users valuable insights into the potential of a keyword.
• The tool’s ability to group keywords by topic or intent helps users prioritize their keyword targeting.
• The integration with other SEMrush tools allows users to get a comprehensive view of their website’s SEO performance.
• The tool supports keyword research for various languages and countries.

Cons:

• Can be overwhelming for beginners
• Some features require a higher-priced subscription
• May not always provide the most accurate search volume data
• Keyword difficulty score may not always be reliable
• Can be time-consuming to sift through all the data

Complete Features

• Keyword Research: The Keyword Magic Tool provides a massive database of over 20 billion keywords, allowing users to find the most relevant and popular keywords for their website or business.
• Keyword Analysis: The tool provides detailed metrics for each keyword, including search volume, keyword difficulty, and estimated CPC (cost per click) for advertising.
• Keyword Management: Users can create keyword lists and manage them easily within the tool, making it easy to keep track of important keywords and analyze their performance over time.
• Keyword Filters: Users can apply filters to their keyword searches, such as by search volume, keyword difficulty, and SERP (search engine results page) features, to find the most relevant and valuable keywords for their business.

Pricing

• Pro: $119.95/month
• Guru: $229.95/month
• Business: $449.95/month

How to Use the Tool

• Go to the SEMrush website and log in to your account.
• Click on the “Keyword Magic Tool” option from the main menu.
• Enter the keyword or phrase you want to research in the search bar.
• Choose the country and language you want to target.
• Click on the “Search” button.
• Review the list of related keywords and their metrics, including search volume, competition, and CPC.
• Use the filters to refine your search and find the most relevant keywords for your website or content.
• Export the list of keywords to a CSV file or copy them to your clipboard.
• Use the keywords to optimize your website content, PPC campaigns, and SEO strategy.

Here is a helpful video tutorial on how to use the SEMrush Keyword Magic Tool: https://www.youtube.com/watch?v=-nW8zIvH7L4

In summary, SEMrush’s keyword magic tool is one of the best keyword research tool which provides a vast database of keywords along different keyword metrics that helps users to identify high-volume, low-competition keywords and analyze their competitors’ keyword strategies.

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#3 Ahrefs Keyword Explorer

Ahrefs Keyword Explorer is a well-known SEO tool that provides various features, including the Ahrefs Keyword Explorer, which is considered one of the best keyword research tools in the market. This tool helps to identify the most relevant keywords for your business and analyze their search volumes, competition levels, and potential traffic.

Pros:

• The tool provides a massive database of keywords and related search terms.
• The keyword analysis feature gives users valuable insights into the potential of a keyword.
• The keyword difficulty estimate helps users understand how hard it will be to rank for a keyword.
• The tool’s ability to group keywords by topic or intent helps users prioritize their keyword targeting.
• The integration with other Ahrefs tools allows users to get a comprehensive view of their website’s SEO performance.

Cons:

• The pricing plans for Ahrefs can be quite expensive for individual business owners and small businesses.
• The interface can be overwhelming and challenging to navigate for beginners.
• Some of the advanced features, such as content gap analysis and site audits, are only available in the higher-priced plans.

Complete Features

• The Ahrefs Keyword Explorer provides the following features:
• Keyword research: Ahrefs Keyword Explorer allows you to find the most relevant keywords for your business and analyze their search volumes, competition levels, and potential traffic.
• Keyword analysis: The tool provides detailed information on the top search results for each keyword, including their backlinks and traffic levels.
• Keyword difficulty: Ahrefs calculates a keyword difficulty score that indicates how challenging it is to rank for a particular keyword.
• Keyword filters: You can filter keywords based on their search volumes, difficulty, and other parameters.
• Domain analysis: Ahrefs allows you to analyze your competitors’ domains and identify their top keywords, backlinks, and traffic sources.
• Rank tracking: The tool provides daily updates on your website’s rankings for the target keywords.

Pricing

• Lite plan: $99/month
• Standard plan: $179/month
• Advanced plan: $399/month
• Agency plan: $999/month

How to Use the Tool

• Start by logging into your Ahrefs account and selecting the Keyword Explorer tool.
• Enter your target keyword or phrase into the search bar.
• Select the country or language you want to target.
• Choose the search engine you want to analyze (Google, Bing, etc.).
• Review the keyword overview page to see important metrics such as search volume, keyword difficulty, and top ranking pages.
• Use the “Keyword Ideas” tab to find related keywords and phrases to include in your content.
• Use the “Phrase Match” and “Having Same Terms” filters to narrow down your keyword ideas.
• Use the “Questions” tab to find common questions related to your keyword that you can answer in your content.
• Use the “SERP Analysis” tab to see the top-ranking pages for your keyword and analyze their content and backlinks.
• Use the “Content Explorer” tool to find popular content related to your keyword and use it as inspiration for your own content.

In summary, Ahrefs Keyword Explorer is a powerful tool for SEO professionals to conduct in-depth keyword research and analysis. It provides valuable insights into keyword search volume, difficulty, and related terms to help improve website rankings and drive organic traffic.

Also, you can check What are the free keyword research tools for keyword selection?

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#4 Long Tail Pro

Long Tail Pro is an another powerful keyword research tool that designed to help businesses and marketers find profitable long tail keywords with ease. With its user-friendly interface and advanced features, Long Tail Pro is an essential tool for anyone looking to improve their search engine optimization strategy and drive more traffic with long tail keywords to their website.

Pros:

• The tool specializes in finding long-tail keywords, which can be less competitive and more targeted than broad keywords.
• The keyword competitiveness analysis provides valuable insights into the potential of a keyword.
• The rank tracking feature allows users to monitor their website’s performance for specific keywords over time.
• The keyword grouping and competitor analysis features help users prioritize their keyword targeting and gain insights into their competitors’ SEO strategy.

Cons:

• The tool may not be suitable for businesses that primarily target broad keywords.
• The interface can be overwhelming for new users who are not familiar with SEO terminology.
• Some features, such as rank tracking, may not be available in all pricing plans.

Complete Features:

• Keyword research: The tool provides access to a database of keywords and related search terms, which can be filtered by various criteria such as search volume, keyword difficulty, and more.
• Keyword competitiveness analysis: Users can analyze the potential of a keyword and get insights into its search volume, competition level, and estimated cost per click.
• Rank tracking: The tool allows users to track their website’s ranking for specific keywords over time.
• Keyword grouping: Users can group keywords by topic or intent, making it easier to organize and prioritize them.
• Competitor analysis: Users can analyze their competitors’ keywords and rankings to gain insights into their SEO strategy.

Pricing:

• Starter plan: $37/month or $297/year
• Pro plan: $67/month or $537/year
• Agency plan: $147/month or $1177/year

How to use the tool:

• Sign up for Long Tail Pro and log in to your account.
• Enter your seed keyword or phrase in the search bar and select your preferred location and language.
• Wait for the results to load and analyze the data provided, including search volume, competition, and keyword suggestions.
• Use filters to narrow down your search results based on search volume, competition, and other factors.
• Select the keywords that best fit your needs and add them to your keyword list.
• Analyze your competition by using the “Competitor Analysis” feature to see their top keywords, backlinks, and other metrics.
• Use the “Rank Tracker” feature to track your keyword rankings and monitor your progress.
• Export your keyword data and use it to optimize your website content and improve your SEO strategy.

Youtube tutorial link: https://www.youtube.com/watch?v=U6fRJL1DZfA

Overall, Long Tail Pro is a useful keyword research tool for businesses looking to target long-tail keywords with less competition. Its keyword grouping and rank tracking features make it easier to organize and track your SEO efforts over time.

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#5 Moz Keyword Explorer

Moz keyword explorer is helps you find the right keywords for your website. With its intuitive interface and advanced features, you can easily discover new keywords to drive traffic and improve your search engine rankings.

Pros:

• User-friendly interface
• Provides comprehensive data and insights
• Accurate keyword difficulty scores
• Offers a wide range of SEO tools
• Great for both beginners and advanced users

Cons:

• Limited free version with only 10 queries per month
• Some users have reported discrepancies between search volume data from Moz and other tools
• Keyword difficulty score may not always accurately reflect the actual difficulty of ranking for a keyword
• Limited customization options for keyword lists and reports

Complete Features

• Keyword research: It generates keyword ideas, search volume, and difficulty scores for any given keyword or phrase.
• SERP analysis: It provides insights into the top-ranking pages for a particular keyword, including domain authority, page authority, and backlink profiles.
• Keyword difficulty score: It assesses the level of difficulty in ranking for a specific keyword, based on the strength of the competition and other factors.
• Competitor analysis: It identifies the top-performing pages and keywords of competitors and provides insights into their SEO strategies.
• Keyword lists: It allows users to save and organize keywords into lists for future use.
• Historical data: It provides access to historical search volume data for keywords over time.

Pricing

• Standard plan: $79/month
• Medium plan: $119/month
• Large plan: $239/month
• Premium plan: $479/month

How to use the tool

• Go to the Moz Keyword Explorer tool.
• Enter your target keyword or phrase in the search bar.
• Select your preferred location and language settings.
• Choose the type of search you want to perform (e.g. exact match, broad match, phrase match).
• Click “Search” to generate a list of related keywords and their metrics.
• Analyze the metrics for each keyword, including search volume, difficulty, and opportunity.
• Use the filters to refine your results based on metrics such as search volume, difficulty, and opportunity.
• Export your keyword list to a CSV file for further analysis or to share with your team.
• Use the “SERP Analysis” feature to analyze the top-ranking pages for your target keyword and identify opportunities to improve your content.
• Use the “Keyword Suggestions” feature to generate additional keyword ideas based on your original query.
• Use the “Saved Lists” feature to save and organize your keyword research for future use.
• Watch this tutorial video for a detailed walkthrough of Moz Keyword Explorer: https://www.youtube.com/watch?v=5tI3GtCfKtE

Overall, Moz Keyword Explorer is a reliable tool for keyword research, offering accurate data and a range of useful features. However, the tool can be quite expensive for small businesses, and the interface can be overwhelming for beginners.

Also check, Importance of Keyword Research Tools

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#6 Ubersuggest

Ubersuggest is a free tool for SEO and newbies that provides accurate keyword ideas, organic keywords, traffic value, and referral domains. However, the organic traffic value is way off by several decimal places. However, the tool is well worth the effort and thanks to Neil Patel for providing it.

Pros:

• Free version available with limited features
• User-friendly interface
• Provides in-depth insights and analysis
• Offers a comprehensive set of SEO tools
• Great for beginners and small businesses
• Provides backlink data for the top 10 search results

Cons:

• Limited functionality in the free version
• Some features are only available in the paid version
• Not suitable for large-scale enterprises with complex SEO needs

Complete features

• Keyword research: It generates keyword ideas, search volume, and competition data for any given keyword or phrase.
• Site audit: It crawls websites and provides a detailed report on technical and on-page SEO issues, including page speed, meta tags, and broken links.
• Backlink analysis: It provides insights into a website’s backlink profile, including the number of backlinks, referring domains, and anchor text distribution.
• Competitor analysis: It identifies the top-performing pages and keywords of competitors and provides insights into their SEO strategies.
• Content ideas: It generates content ideas based on popular topics and trending keywords in a specific niche.

Pricing

• Free version available with limited functionality
• Individual plan: $12/month or $120/year
• Business plan: $40/month or $400/year
• Enterprise plan: Custom pricing based on specific needs.

How to use the tool

• Go to the Ubersuggest website and enter a relevant term or phrase related to your business or industry in the search bar.
• Select the type of keyword you want to search for (e.g. related keywords, questions, prepositions, comparisons, etc.).
• Set the location, language, and search engine you want to target.
• Review the list of suggested keywords and filter them by search volume, cost-per-click (CPC), and competition level.
• Analyze the keyword data and metrics, such as search volume, CPC, and competition, to determine the best keywords to target.
• Use keyword ideas to create high-quality content and optimize your website for search engines.

Overall, Ubersuggest is a comprehensive keyword research tool that can help users find the best keywords for their websites and businesses. With its easy-to-use interface and robust features, it can provide valuable insights into keyword volume, competition, and trends. By leveraging Ubersuggest, users can optimize their websites and content to improve their search engine rankings and drive more traffic to their sites.

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5 Tips on Selecting the Best Keywords for Your Business

Being a Search Engine Optimization (SEO) specialist, we have a thorough understanding of the importance of keywords in any SEO plan. The positioning of your website on the Google search engine can be substantially enhanced by the wise selection of keywords, which can therefore help your business grow. Here are five essential suggestions that every business owner should keep in mind when determining the best keywords to use in order to rank higher on Google’s search engine.

1. Research your target audience:

Before selecting keywords, it’s important to understand your target audience. Research what they are searching for and the words they use. This will help you create a list of keywords that will attract the right audience to your website.

2. Analyze your competitors:

Research your competitors’ websites and the keywords they are using. This will give you an idea of what keywords are working for them and which ones you should consider using.

3. Use long-tail keywords:

Long-tail keywords are more specific and have less competition than generic keywords. They are also more likely to attract the right audience to your website. Use tools like Google Keyword Planner to find long-tail keywords that are relevant to your business.

4. Consider the search volume:

When selecting keywords, it’s important to consider the search volume. Choose keywords that have a high search volume but are not too competitive. This will increase your chances of ranking higher on Google.

5. Use keyword variations:

Using keyword variations can help you rank for multiple keywords. For example, if your main keyword is “SEO expert,” you can also use variations like “SEO specialist” or “SEO consultant.”

Selecting the best keywords to rank on Google requires research, analysis, and strategy. By following these five tips, you can create a list of keywords that will attract the right audience to your website and increase your online visibility and success.

Also, you can see How SEO keyword tools help in competitor analysis?

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Common Errors During Keyword Research and How to Avoid Them

Keyword research is a crucial part of any successful SEO strategy. However, it’s easy to make mistakes that can lead to wasted time and effort. Here are some common errors to avoid during keyword research:

1. Focusing too much on search volume: While it’s important to target keywords with high search volume, it’s not the only factor to consider. You should also look at the competition, relevance, and intent behind the keyword.

2. Neglecting long-tail keywords: Long-tail keywords may have lower search volume, but they often have higher conversion rates. Don’t overlook these valuable keywords in your research.

3. Using irrelevant keywords: It’s important to target keywords that are relevant to your business and content. Using irrelevant keywords can lead to high bounce rates and low engagement.

4. Ignoring local keywords: If your business has a physical location, be sure to include local keywords in your research. This can help you rank higher in local search results.

5. Not analyzing competitors: Analyzing your competitors’ keyword strategies can give you valuable insights into what’s working and what’s not. Use this information to improve your own strategy.

To avoid these common errors, take the time to thoroughly research and analyze your keywords. Consider all factors, including search volume, relevance, competition, and intent. By doing so, you can create a targeted and effective SEO strategy that drives traffic and conversions.

Additionally, you can check Free SEO keyword research tools

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Conclusion

Keyword research is an essential part of any successful SEO strategy. By using the right keyword research tools and following the best practices for selecting keywords, you can improve your website’s visibility and drive targeted traffic to your business. Additionally, avoiding common errors during keyword research can help ensure your strategy is effective and up-to-date.

Also, you can see How SEO keyword tools help in tracking keyword rankings?